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Final tip! And what a journey it’s been writing this special series of posts on 31 Tips to Marketing in a Down Economy. I started writing this series because I wanted to offer a comprehensive guide for marketeers needing ideas on how to market in the current climate we’re in. And like any big project, the learning has been 2 way, for me as well.

Tip 31, the final tip, quite suitably will share with you the most important skill to have in running your marketing engine during these tough times. But before we get to that, let’s recap on the past 30 tips:

1. Should We Really Cut on Promotions? [Tip 1 of 31TMDE]
2. How Do We Cut Promotions? [Tip 2 of 31TMDE]
3. 3 Starters to Measure Your Marketing [Tip 3 of 31TMDE]
4. Online Or Offline? Don’t Do Copycat Marketing [Tip 4 of 31TMDE]
5. Marketing Entrepreneurs, Please Stand Up [Tip 5 of 31TMDE]
6. Mash Up Your Business [Tip 6 of 31TMDE]
7. Target High-Value Customers [Tip 7 of 31TMDE]
8. Point to Your Ready Assets [Tip 8 of 31TMDE]
9. Cut Costs By Going Open Source [Tip 9 of 31TMDE]
10. Go In-House [Tip 10 of 31TMDE]
11. Use the Entire Asset [Tip 11 of 31TMDE]
12. Time to Know Them By Name [Tip 12 of 31TMDE]
13. Home Sweet Home [Tip 13 of 31TMDE]
14. Clear the Store [Tip 14 of 31TMDE]
15. Digital Branding [Tip 15 of 31TMDE]
16. Sell by Surprising [Tip 16 of 31TMDE]
17. 3 Ways to Fight Gollum [Tip 17 of 31TMDE]
18. How to Win Support from The Top [Tip 18 of 31TMDE]
19. Automatik! [Tip 19 of 31TMDE]
20. Live Long, and Prosper [Tip 20 of 31TMDE]
21. Don’t Count Sunk Costs [Tip 21 of 31TMDE]
22. Record Your Processes [Tip 22 of 31TMDE]
23. Give Hope, Not Fear [Tip 23 of 31TMDE]
24. Appear Active [Tip 24 of 31TMDE]
25. Assuming versus Anticipating [Tip 25 of 31TMDE]
26. Increase Prices with Design [Tip 26 of 31TMDE]
27. Economy of Words [Tip 27 of 31TMDE]
28. Learn to Inspire [Tip 28 of 31TMDE]
29. Serve by Getting Involved [Tip 29 of 31TMDE]
30. Positive Word of Mouth [Tip 30 of 31TMDE]

Tip 31 to Marketing in a Down Economy: Mental Flexibility

Marketing in a down economy requires flexibily not just in your dollars, but in your mindset towards marketing:

• You cannot be booksmarts but not street smarts, neither can you avoid the classes and continue being a renegade.
• Your customers are now your family. And they need cheering up.
• Your marketing demands you to be innovative on your networking and ability to manage time. If I can contact 2 people while you can only do so with 1, I win.
• You have to be open to new marketing ideas. And be prepared to fight for those you believe in.
• You need to start undertstanding the math.
• You need to start going out of your desk. And onto YouTube.
• You need to speak. And you need to sound human.
• Your greatest positioning strategy is to position with a heart.

Without mental flexibility, campaigns will be the same, ideas won’t be created, old habits will die hard. The time is now for you to rise up, to lead the way, to drive value once again. This is the down economy. You are one up.

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Thank you for supporting this special series on 31 Tips to Marketing in a Down Economy. I am in the works of converting this series into other formats. So if you have any suggestions, want more ideas, or perhaps are looking forward to future series, please write in. Articles you might also like:

• 31 Tips to Marketing in a Down Economy
• Go In-House [Tip 10 of 31TMDE]
• Home Sweet Home [Tip 13 of 31TMDE]
• 3 Ways to Fight Gollum [Tip 17 of 31TMDE]
• Should We Really Cut on Promotions? [Tip 1 of 31TMDE]

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