Serve by Getting Involved [Tip 29 of 31TMDE]
In downturns, your clients will be very concerned with production costs. Their budgets have been cut, they need to reduce just about everything: 4 colour to 1 colour prints, lesser number of ads, lesser text.
So how do you, as the marketing company, cope with such circumstances? The worst thing you could do is to come to a meeting with a ready set pricing, all cast in stone, without any flexibility. Here are some examples from my own experience which make a difference:
- Offer to assist in the editing work, so that the client can now spend more time on his other work.
- Offer alternatives to what the client might be using from other agents. These are better solutions for lower costs which he might want to consider.
- Make it known to the client that you will try to come back to the client with a better quotation. Tell the client you’re on his side, and that you’ll try to get that other team you’re working with to lower their costs too.
Such involvement will make a difference in the eyes of your client, and they will remember.Articles you might also like:
- Economy of Words [Tip 27 of 31TMDE]
- Should We Really Cut on Promotions? [Tip 1 of 31TMDE]
- Mash Up Your Business [Tip 6 of 31TMDE]
- I Suck At Names
- The Ultimate Guide to Creating Namecards & Business Cards
