Did you guys know most of the Cinta Fitri casts came to Singapore last friday afternoon? The whole entourage was at the Harbour Front to catch a cruise. My ScreenBox team was called to give coverage to Cinta Fitri visit here.
We have to give it to the Indonesian celebrities and their sinetron - they are [...]
Ah inilah topik yang cukup saya suka. Memang seronok menjadi pengacara!
Sebenarnya sehingga hari ini saya masih tetap ditanya soalan ini: Bagaimana boleh kita jadi pengacara yang baik?
Tak susah menjadi pengacara yang baik. Tetapi ia juga bukanlah sesuatu yang boleh diambil ringan, Kerana silap langkah, hah orang tak suka tonton kita. Tak ke nahas jadinya tu?
Bidang [...]
ScreenBox is distributing this Award-winning horror series. You can get it islandwide.
[View with PicLens]
Synopsis:
Marissa is a pretty young lass who has been plagued with dreams that frighten her. These haunting dreams seem to be “calling” her to a mysterious place, which she herself doesn’t recognize.
After the death of her mother, Marissa finds out that [...]
Yesterday we had our first recording for a business audio programme called Mentor Niaga. This is a 10-CD business startup kit mooted by Abang Abu (http://abangabu.com/) and myself.
We met many months back to talk about what we can do together. Some kind of collaboration.
I have witnessed Abang Abu in action and he was always [...]
I am currently conducting training to increase Primary 4 student’s content (for composition writing) the fun way! We are using broadcast technique to open up student’s mind and imagination so they can improve their story-telling.
Before we train students, we usually have a teacher’s session first to get them accustomed to the technique. (Here you see [...]
My company is releasing this based-on-true-story documentary on DVD in the 2nd week of April 2009. It has M-18 Ratings. Here’s the 1-minute trailer. The DVD comes with English Subtitles.
Below is the Media Release should you want to pick up the story:
For Immediate Release
Screenbox Pte Ltd releases a documentary about transsexuals on DVD.
From the makers [...]
Hi everyone! Just want to let you know that my company has just released our own production entitled UNCENSORED (DVD). It is in the market now. You can get a copy of this DVD at these outlets:
GilaMovies (Square2,#04-74 Novena), Sungguh.com, Times Bookstore @ Tampines One (#03-04),
A.A.R Music, Aone Entertainment, Arts Brother Pte Ltd, AVL Video Library Pte Ltd , Disclovers [...]
After 4 hours drive from KL and an hour of unpacking our holiday stuff, I asked my children the question “What’s important to you?”. Being kids, they were honest with their answers (though they were very tired). Check the video for their answers.
It is not often enough that we ask ourselves this question. Nowadays, every [...]
This is our video blog. We stayed in Boulevard Hotel during March ‘09 school holidays.
Boulevard Hotel rooms & rates are pretty ok. But the reception staff can do better if they smile more. I noticed not many of the hotel staff smile to their guests. Not sure why. Its like a culture. The only staff [...]
Break Out period is the period right after Garage Period. It is really a ‘feel-good’ period. I have never met any entrepreneur who doesn’t like the Break Out period.
I call it Break Out because at the end of your garage period you will get a project that will set you free from the garage operating [...]
Final tip! And what a journey it’s been writing this special series of posts on 31 Tips to Marketing in a Down Economy. I started writing this series because I wanted to offer a comprehensive guide for marketeers needing ideas on how to market in the current climate we’re in. And like any big project, [...]
A very moving talk by the first African American first lady of America, Michelle Obama. Her main message: Close the gap between the world as it is and the world as it should be.Articles you might also like:
Targeted Khutbahs / Sermons
How to Market for Muslim Acceptance
126 Slides on The Barack Obama Strategy
THE - QS World University [...]
The ability to continuously generate positive word of mouth is a razor’s advantage in a down economy. But what generates positive word of mouth? What is it that gets people talking about you with passion? How do you create a fan?
The secret behind word of mouth is not the product, the person, nor any promotional [...]
In downturns, your clients will be very concerned with production costs. Their budgets have been cut, they need to reduce just about everything: 4 colour to 1 colour prints, lesser number of ads, lesser text.
So how do you, as the marketing company, cope with such circumstances? The worst thing you could do is to come [...]
This Week we have an entrepreneur from UK. She is a singaporean living in UK. A great network for others in Singapore.
Lets learn from her :
<!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:””; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”; mso-ansi-language:EN-GB;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed [...]
In a down economy, despite all your efforts to retrain, innovate and keep the trust, the reality of retrenching your staff is real.
Staff retrenchment can not only affect you emotionally in a negative manner but also business wise. The staff may have built certain on-the-job skills and capacities in which, if he leaves, will most [...]
In a down economy, it’s understandable for fear to creep into the marketing team. However when the fear spills into its work, and especially the copywriting, this could be a problem for you and your customers. Few of us love gloomy people. The same goes for gloomy organizations.
So how do you avoid giving “fear signalling’ [...]
Stagnant sales does not have to mean stagnant messaging. In a down economy, it’s important for your business to appear as buzzing as ever, or even more.
Here are some low-cost buzzing options:
More blog or site updates.
More frequent email newsletters or more bite sized e-articles.
Re-branding past programmes. Give them a fresh new feel.
Appearing as active as [...]
A key lesson in marketing management is the ability to anticipate trends, scenarios, customers and their needs. However I’ve noticed that not many are anticipating. Instead, they are assuming.
Here are the main differences between anticipating and assuming:
Anticipating leads to managing scenarios. Assuming leads to shelfing scenarios.
Anticipating takes hard work because you look at different pathways. [...]
We are very familiar with the design strategy when it comes to showing that you have price discounts: you display the old price, have a big line across it, and prominently display the cheaper price. But what about an increase in the price instead? This requires a change in the look of the pricing medium [...]
